1) What is the purpose of a music video? The purpose it to sell a product. This can either be for the full album, a film that the song is featured in ir even new merchandise (shirts etc), and tours. 2) How has the digital age changed the production and distribution of music videos? They are now widely available, ready to view at any time, they can be seen on phones and can be heard whenever the consumer chooses. But a physical copy like CD's or Vinyls are becoming less mainstream and are a problem for artists and producers when consumers can choose to listen to their music for free instead of buying it. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony Music Entertainment, Universal Music Group and Abu Dhabi Media. The platform is specifically for music videos and ensures that the companies receive the advertising revenue than third parties who upload them on YouTube. 4) What are the key conventions of a music video? Movemen...
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