TV: The impact of new/digital media on television
The impact of new/digital media on TV: blog task
Go to our Media Magazine archive and read the article on Netflix and the Cultural Industries(MM63 - page 45). Create a blogpost called 'The impact of new/digital media on TV' and answer the following questions:
1) What does the 'industry' concept in A Level Media Studies refer to?
It refers to the companies that create and distribute media texts.
2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
Hesmondhalgh argues that since the 1980s there’s been a significant shift in cultural production. Some of the points he covers in his book are Cultural industries have moved closer to the centre of economic action, there's been an increase in media corporations owning companies in different sectors of the industry, Digitisation has allowed the
technology sector to compete directly with traditional media companies and Niche audiences are increasingly targeted.
3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
The first most important point he made was that Niche audiences are increasingly targeted. In my opinion this is important because it means media companies are recognising that there are different types of audiences who like different things and they're catering to the needs of those audiences.
The second most significant point would be
4) What is technological convergence?
It's the idea that as technology changes, different technological systems sometimes evolve towards performing similar tasks.
5) How are technology companies challenging traditional broadcasters in the TV industry?
Amazon and Netflix began producing original TV series to compete with them. Netflix also was an online postal DVD service, which took away from the scheduled programming TV would have and switched it to on-demand viewing. But companies are retaliating such as Disney where it would pull out all its content from Netflix and create its own online distributing platform. Netflix however, already realised this and had long ago started its original content production.
6) What budgets will Netflix, Amazon and Apple spend on original programming next year?
Netflix: $8bn
Amazon: $4.5bn
Apple: $1bn
7) How many countries are Netflix and Amazon available in?
Netflix: 190
Amazon: 200
8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
It uses the example of the 'Demogorgon' in their show stranger things. Because the name is taken form the game Dungeons & Dragons, they had to take into consideration what it was called in other countries.
9) Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the television industry?
Facebook has already launched 'Watch' - an original reality TV service. Google hasn't yet done this but I don't think it'll be long before they start looking into it, depending on how 'money-hungry' they are.
10) How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? How?
Audiences now know that they don't have to watch the show as soon as it broadcasts, they can watch it on-demand which makes it a lot easier to watch programmes whenever you want. Also, audiences want different things on TV, they want want they're watching to be worthwhile and interesting. Deutschland 83 is nostalgic and provides knowledge for an audience which makes them want to watch it more.
Go to our Media Magazine archive and read the article on Netflix and the Cultural Industries(MM63 - page 45). Create a blogpost called 'The impact of new/digital media on TV' and answer the following questions:
1) What does the 'industry' concept in A Level Media Studies refer to?
It refers to the companies that create and distribute media texts.
2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
Hesmondhalgh argues that since the 1980s there’s been a significant shift in cultural production. Some of the points he covers in his book are Cultural industries have moved closer to the centre of economic action, there's been an increase in media corporations owning companies in different sectors of the industry, Digitisation has allowed the
technology sector to compete directly with traditional media companies and Niche audiences are increasingly targeted.
3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
The first most important point he made was that Niche audiences are increasingly targeted. In my opinion this is important because it means media companies are recognising that there are different types of audiences who like different things and they're catering to the needs of those audiences.
The second most significant point would be
4) What is technological convergence?
It's the idea that as technology changes, different technological systems sometimes evolve towards performing similar tasks.
5) How are technology companies challenging traditional broadcasters in the TV industry?
Amazon and Netflix began producing original TV series to compete with them. Netflix also was an online postal DVD service, which took away from the scheduled programming TV would have and switched it to on-demand viewing. But companies are retaliating such as Disney where it would pull out all its content from Netflix and create its own online distributing platform. Netflix however, already realised this and had long ago started its original content production.
6) What budgets will Netflix, Amazon and Apple spend on original programming next year?
Netflix: $8bn
Amazon: $4.5bn
Apple: $1bn
7) How many countries are Netflix and Amazon available in?
Netflix: 190
Amazon: 200
8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
It uses the example of the 'Demogorgon' in their show stranger things. Because the name is taken form the game Dungeons & Dragons, they had to take into consideration what it was called in other countries.
9) Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the television industry?
Facebook has already launched 'Watch' - an original reality TV service. Google hasn't yet done this but I don't think it'll be long before they start looking into it, depending on how 'money-hungry' they are.
10) How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? How?
Audiences now know that they don't have to watch the show as soon as it broadcasts, they can watch it on-demand which makes it a lot easier to watch programmes whenever you want. Also, audiences want different things on TV, they want want they're watching to be worthwhile and interesting. Deutschland 83 is nostalgic and provides knowledge for an audience which makes them want to watch it more.
Comments
Post a Comment