The impact of new/digital media on TV: blog task Go to our Media Magazine archive and read the article on Netflix and the Cultural Industries (MM63 - page 45). Create a blogpost called 'The impact of new/digital media on TV' and answer the following questions: 1 ) What does the 'industry' concept in A Level Media Studies refer to? It refers to the companies that create and distribute media texts. 2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s? Hesmondhalgh argues that since the 1980s there’s been a significant shift in cultural production. Some of the points he covers in his book are Cultural industries have moved closer to the centre of economic action, there's been an increase in media corporations owning companies in different sectors of the industry, Digitisation has allowed the technology sector to compete directly with traditional media companies and Niche audiences are increasingl...