A Field In England: blog tasks
Read the Media Magazine feature on A Field In England in Issue 47 and create a blogpost called 'A Field In England case study'. You'll find the article in our Media Magazine archive - click on MM47 and go to page 19.
1) Write a 100 word summary of the Media Magazine article.
The media magazine article is talking about the different distribution techniques and what the disadvantages and advantages of them are and also how much on average a British company spends on distributing and how these statics and prices compare to Hollywood and how much they spend on their distributing campaign. Also, the article mentions very important quotes which talk about time, money and investment companies, and how much they spend on each one of them.
Examples: “In 2012, the top 10 distributors generated £1.15 billion in theatrical revenues”
2) Read the following pages on the official website for A Field In England and write a one-sentence summary of each. Each page provides explanations of the unique release strategy that the institutions behind the film chose:
Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.
the article is about the Producer Andy Starke on the music industry influences informing, A Field In England’s release strategy and how they illustrate the evolution and democratisation of film distribution. The industry decided to go for something different and tried to release the film differently. The industry wouldnt want to do something different when realsiing the film as the strategy could fail and their targets wouldnt be met.
Screening/radical release:
This article is about the Commissioning Executive Anna Higgs on screening an early cut of the film for the first time to her executives at Film4 and the groundbreaking release plans that followed after.They were trying to get a deal with their Film4 colleagues and also releasing the film on DVD.
Audience:
This article is about the Commissioning Executive Anna Higgs on where A Field In England in the British cinema and how it will reach its intended audience for the film and how it will atrract viewers to watch the film.The film is a arthouse film which is targeting a niche audience which means the film is going to find it difficult to capture its audience as it'll be a very small audience.
4) What are the advantages to releasing the film across all platforms on the same day? the advantage of this releasing method was to maximise revenue and audience capacity.
5) What are the disadvantages to this approach? the disadvantage of this approach was that it is an art-house film and wouldn't get as much acknowledgement from this method. whereas, if a Hollywood film did this is would increase revenues.
6) What target audience would A Field In England be aimed at? Think about demographics and Psychographics. the target audience for A Field In England falls into the demographics of A B C1 and psychographics are reformers and succeeders.
1) Write a 100 word summary of the Media Magazine article.
The media magazine article is talking about the different distribution techniques and what the disadvantages and advantages of them are and also how much on average a British company spends on distributing and how these statics and prices compare to Hollywood and how much they spend on their distributing campaign. Also, the article mentions very important quotes which talk about time, money and investment companies, and how much they spend on each one of them.
Examples: “In 2012, the top 10 distributors generated £1.15 billion in theatrical revenues”
2) Read the following pages on the official website for A Field In England and write a one-sentence summary of each. Each page provides explanations of the unique release strategy that the institutions behind the film chose:
Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.
the article is about the Producer Andy Starke on the music industry influences informing, A Field In England’s release strategy and how they illustrate the evolution and democratisation of film distribution. The industry decided to go for something different and tried to release the film differently. The industry wouldnt want to do something different when realsiing the film as the strategy could fail and their targets wouldnt be met.
Screening/radical release:
This article is about the Commissioning Executive Anna Higgs on screening an early cut of the film for the first time to her executives at Film4 and the groundbreaking release plans that followed after.They were trying to get a deal with their Film4 colleagues and also releasing the film on DVD.
Audience:
This article is about the Commissioning Executive Anna Higgs on where A Field In England in the British cinema and how it will reach its intended audience for the film and how it will atrract viewers to watch the film.The film is a arthouse film which is targeting a niche audience which means the film is going to find it difficult to capture its audience as it'll be a very small audience.
3) How was A Field In England’s release different to typical film releases? A Field in England release was unique compared to different films as they had released the film on every type of media instead of starting with cinema then waiting.
4) What are the advantages to releasing the film across all platforms on the same day? the advantage of this releasing method was to maximise revenue and audience capacity.
5) What are the disadvantages to this approach? the disadvantage of this approach was that it is an art-house film and wouldn't get as much acknowledgement from this method. whereas, if a Hollywood film did this is would increase revenues.
6) What target audience would A Field In England be aimed at? Think about demographics and Psychographics. the target audience for A Field In England falls into the demographics of A B C1 and psychographics are reformers and succeeders.
7) Do you think all films in future will be released across all platforms simultaneously in future? Why? What role will technology play in film distribution? to some extent i agree that films in the future will be available on all platforms because people can access these newly made films which are in the cinema by privately downloading or illegal streaming which in the long-term and short-term the film creators wont be generating maximum revenues as people aren't paying for the film.
8) Why was Chicken unable to use such a release and distribution strategy when it was made in 2014? this was because no distribution company wanted to fund them for the production so the director got private funding for the film Chicken and by distributing on all platforms at once they wouldn't have the funding.
8) Why was Chicken unable to use such a release and distribution strategy when it was made in 2014? this was because no distribution company wanted to fund them for the production so the director got private funding for the film Chicken and by distributing on all platforms at once they wouldn't have the funding.
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